In the heart of Sololaki, on Galaktion Tabidze street, sits a historical apartment that has become a cornerstone of Tbilisi’s hospitality scene. Chaduna isn’t just a bar; it’s a 25-seat masterclass in atmosphere.
Owned by David (aka Duka), the venue is famous for its all-day breakfasts – specifically the Syrniki and their signature Chizhi Bizhi – and a curated selection of over 60 Georgian wines. With over 1,200 reviews on Google Maps, Chaduna was already a “success” by every traditional metric.
But success in a 25-seat venue brings a specific kind of “Information Chaos.” When the hallway is packed with guests waiting for a table during the breakfast rush, and the staff is juggling guest interactions and food orders, every second of “clutter” costs money.
We partnered with David to weave a digital fabric that matches the craftsmanship of his kitchen.
Here’s what we saw just two months after launching a structured website (February data):
- ~1300 website visits
- 142 visitors from Google
- 121 from Instagram
- 37 from ChatGPT and other AI tools
- 7 online bookings (19 guests) through the website
Find out how we turned a popular bar in old Tbilisi into a high-performance Information Hub.
The Smart Approach to Service
The most significant friction in a busy bar is the “Visual Gap.” Guests want to know what the food looks like before they order. Previously, staff often had to lead guests to third-party platforms or show photos from their own smartphones to describe a dish.
We solved this by installing a QR Code Ecosystem throughout the venue.
- The Hallway Hook: We placed high-visibility QR stickers in the entry hallway. Guests waiting for a table now scan a code that says “Scan to see our food gallery.”
- The Result: By the time a guest is seated, they have already browsed the high-resolution gallery. They are ready to order.
“The Gallery page is a lifesaver. We no longer need to help guests look for images of food on Google Maps or Instagram. Guests see what they want, and we can focus on the vibe and make recommendations.”
– Anna, Waitress/Barista
The Data: In the last 30 days, 800+ people visited the Gallery. That is over 800 instances where a guest served themselves information without needing to flag down a busy waiter.
Reclaiming the Guest: Direct Google Maps Booking
Most venues in Tbilisi do not have an online booking option or rely on third-party booking platforms. While these services provide a “link,” they come with a hidden cost: The Poaching Factor.
When you send a guest to a third-party site to book a table, that platform often shows them “similar venues” – your direct competitors – on the same page. You are essentially paying a service to potentially lead your guest elsewhere.
The Loom Solution for Chaduna:
- Credibility: Adding a high-performance, official website to the Google Business profile instantly boosts the venue’s authority in Google’s ranking algorithms.
- Native Conversion: We integrated the “Book a Table” button directly into Google Maps. It leads straight to Chaduna’s own site.
- Zero Middle-Men: The guest stays in Chaduna’s world. There are no “competitor ads,” no commissions, and no lost data.
Capturing the Savvy Tourist: Why AI is Finding Chaduna
Modern tourists aren’t just “Googling” – they are asking AI very specific questions like:
“Where should I have breakfast in Sololaki?”
“What place does wine tastings in old town Tbilisi?”
And getting structured recommendations.
Because chaduna.com is built on a “Structured Data” architecture, AI agents like ChatGPT and Gemini can read and index venue’s working hours, menu, pet-friendly policy, and wine tasting details with 100% accuracy.
Monthly AI Referral Growth:
| AI Agent | Referrals |
|---|---|
| ChatGPT | 27 |
| Perplexity | 3 |
| Claude / Gemini | 2 |
While these numbers are smaller than Instagram (124) or Google (117), the intent is significantly higher. A user asking ChatGPT for “The best Chizhi Bizhi near Liberty Square” is a high-probability customer. Chaduna is now the “Source of Truth” for these AI bots.
The Bridge from “Interest” to “Intent”
It is a common debate in Tbilisi: “If my Instagram is booming, why do I need a website?” While Chaduna has built a stunning presence on social media, the team realized that Instagram and a dedicated Information Hub serve two completely different purposes. Instagram is designed to spark interest; the website is designed to drive profit.
The Structure Gap
Instagram is a chronological stream of consciousness. It is perfect for showing a vibe, but it is a nightmare for finding facts. We’ve all been that guest: scrolling through 40 “Highlights” bubbles trying to find a readable menu that slips away if you don’t hold it down with your thumb, or digging through captions to see if a place is pet-friendly.
Every second a potential guest spends “searching” for your basic info on social media is a second they spend reconsidering their choice. By structuring Chaduna’s menu, timing, and policies into a clean, fast-loading hub, we removed the friction. The website doesn’t compete with Chaduna’s Instagram – it finishes the job the Instagram started.
Direct Sovereignty
If an algorithm changes tomorrow, or if a social platform bans your account, your connection to your guests vanishes. By owning a website, the venue owns its data, its menu presentation, and its booking flow. Chaduna isn’t at the mercy of a third-party platform’s “reach” or “shadow-bans.”
The AI Blindspot
There is also a technical reality: Instagram is a “walled garden.” AI search agents like ChatGPT or Gemini – which are increasingly how tourists discover Tbilisi – cannot easily “see” inside a locked social media app to check your prices or verify if you serve breakfast all day.
By having an open, structured website, Chaduna has effectively given these AI bots a “map” of the venue. When a user asks an AI for a recommendation, Chaduna is a top result because its data is verified and readable, not hidden behind an app’s interface.
The result? Social media gets them to look; the Information Hub gets them to book.
The Before vs. After
| Before (The Chaos) | After (The Loom Flow) |
|---|---|
| Menu hidden in Instagram Highlights | Multilingual menu indexed by AI and search bots |
| Waiters showing food on third-party platforms and personal phones | 800+ self-served Gallery views |
| No direct booking (Manual tracking) | Automated Discord, Sheets & Calendar flow |
| Slow discovery for non-English speakers | 10-language support for global tourists |
Seeing the Results: The Live Looker Dashboard
We believe in radical transparency. We got a green light to share the real-time performance of the chaduna.com website. This dashboard tracks everything from device languages to conversion of online visitors into actual guests.
Key Takeaways from the Data:
- Bilingual is not enough: While English (570 visitors) is king, we see massive traffic from Russian (307) and Turkish (224) speakers. Chaduna’s 10-language menu ensures no guest feels like a stranger.
- Global Reach: The top visiting countries (UK, Turkey, US) prove that chaduna.com is working as a pre-arrival tool for tourists planning their Tbilisi itinerary.
The “Loom Flow”: Automation That Breathes
When a guest books a table on chaduna.com, it doesn’t just send an email that gets lost in an inbox.
- Discord Notification: The entire staff sees the booking in a dedicated channel.
- Google Calendar: The booking is automatically etched into the venue’s master schedule.
- Google Sheet: Guests’ bookings are organized in a dedicated Google Sheet allowing to analyze the dynamics and contact regulars with special offers.
- Guest Confirmation: The guest receives a calendar invite, reducing “no-shows” by making the reservation part of their digital day.
The “Zero-Maintenance” Foundation
We built this system for a bar owner who doesn’t have time to be a webmaster.
- Lightning Fast: The site loads in under a second – essential for guests scanning QR codes on the street and AI agents searching dozens of options to provide the best reply to the user.
- Free Hosting: The website costs 0 GEL per month in hosting fees. Forever.
- No Cookie Banners: We do not bother our guests with annoying cookie pop-ups. We use anonymized, faceless analytics to track the success of the site without invading the privacy of the guest.
From Chaos to Fabric
Chaduna was already a popular destination and a great bar. Now, it has a digital infrastructure that matches its physical excellence. It is faster, it is more visible to AI, and it has reclaimed its relationship with its guests.
Does your venue have a website, or just a digital footprint you don’t own?